Are you curious to know what a website conversion is and what it means to you and your website?  A website conversion is when a visitor on your site performs an action that is desired.  This means that a conversion rate is the number of visitors who perform a certain desired action.  There are two main types of website conversions.  One is a revenue conversion and another is a rain check conversion.  A revenue conversion consists of actions performed by visitors that are considered to be the final goal of the website.  Typically this means that a visitor becomes a client or customer of the website by making an online transaction.  Rain check conversions are actions that represent a revenue conversion sometime in the future.  Examples of a rain check conversion include form submissions, membership sign-ups, information requests, or e-mails and calls to your customer service or sales department. 

There are quite a few factors that play an important role in your website having a high number of desired conversions.  The usability of your website is one factor that can effect website conversions.  If your site is hard to navigate, contains long forms, an extensive order process, or takes long to download, it will impact your website conversions in a negative way.  The site must also be visually appealing to customers.  If customers have trouble reading the fonts or color schemes and images leave their eyes hurting, they are less likely to make a conversion or even visit your site again.  Errors such as broken links, missing images, spelling mistakes, or coding errors can also make visitors of your site skeptical and less likely to trust the content on your site.  Persuasive writing content on your site is also important because it helps call the visitor to make a desired action. 

FRONTLINE interactive knows how to make your website work for you and result in a high percentage of website conversions.  Our experienced team has exceptional talents and knowledge in website design, programming and coding, and writing catchy content that will turn your visitors into customers and keep them coming back for more.  In addition, we have the skills and the tools to monitor your site so that we can catch any problem areas and continue fine-tuning your site to meet your customer’s wants and needs.